This brief asked for the development of a health and wellness drink. I created ‘Zippy’, a drink designed to support your brain health on the go, around the understanding that there is growing interest in reevaluating snacking habits to align with health and well-being goals. The brand focuses on getting your brain working to its best from first thing in the day. I established the brand strategy, look and feel, packaging and campaign rollout. The idea behind the identity focuses on a poppy bold feel that is personified through the playful fruit characters. The campaign roll out matches this feel and pairs each fruit with a person who personifies a similar look and feel. Giving people a way to link themselves in with the brand in a fun and playful way.