‘Don’t Palm It Off’ is a campaign that highlights the issue and impact of habitat destruction and prompts people to donate to try and create change. It uses playful imagery to engage people on this serious topic. The bold imagery and consistent colour palette creates a recognisable and impactful campaign. This design solution is an effective solution to the communication problem as the illustrations create an emotive appeal that is hard to overlook. Simple, clear typography is utilised to ensure that the imagery is the central focus of the designs. Space is used to ensure impact and breathability for the elements. When people are on the move they can quickly get a good grasp of the campaign.