Optus x Google Pixel 9
For the Optus x Google Pixel 9 campaign, I led the design and development of the AI-driven video backdrop, crafting a visually compelling narrative that highlighted the innovative features of the Pixel 9. Utilizing cutting-edge generative AI tools, I created dynamic, engaging visuals that seamlessly integrated with the campaign’s messaging. From conceptualization to execution, I designed all aspects of the video, ensuring a cohesive and premium look that aligned with both Optus and Google’s brand identities. Through thoughtful motion design, typography, and visual storytelling, I helped bring the campaign to life, enhancing audience engagement and showcasing the next-gen capabilities of the Pixel 9 in a bold and impactful way.
Optus Black Friday Competition
For the Optus Black Friday Competition campaign, I played a key role in crafting visually striking assets that captured the excitement of the promotion. Utilizing Midjourney, I generated unique, AI-created talent that brought a fresh and dynamic visual approach to the campaign. Beyond image creation, I designed and rolled out a full suite of assets across web, social media, and digital displays, ensuring consistency and alignment with Optus’s brand identity. By blending AI-generated visuals with bold typography and engaging layouts, I helped create a campaign that stood out in the competitive Black Friday landscape, driving engagement and reinforcing Optus’s innovative brand presence.