As part of the Australia Post Travel Mate campaign, I was responsible for designing and rolling out a suite of engaging digital assets. The campaign aimed to connect with Australian travellers by highlighting the range of products and sevices Aus Post offers and aligning them as a trusted brand.
Working closely with the creative team, I developed visuals for web, social media, OOH, TVC and digital display, ensuring consistency and clarity across all touchpoints. We combined AI created background imagery with images/video from our shoot.
My design approach combined clean, travel-inspired aesthetics with practical messaging to appeal to a broad consumer base. From concept through to rollout, I played a key role in shaping a cohesive visual narrative that enhanced awareness and drove engagement for the product launch.